CASE

RETAILVISION LEIDEN REGION 2025

Economie071

PROJECT

Economie071, a collaboration of six cities (Leiden, Leiderdorp, Zoeterwoude, Voorschoten, Oegstgeest, and Katwijk), umbrella organizations of associations of undertakings, and education and research institutions, asked RMC to prepare a regional retail vision for the Leiden region. In the RMC point of view, optimal service to the consumer must play a central role. Shopping areas must focus on the function they have for the consumer: a recreational, grocery-oriented, or target-oriented shopping area.

APPROACH

Based on five building blocks, an answer is developed to the question: how and where will the consumer shop in 2025 and what does that mean for the development of the 41 shopping areas in the Leiden region?

  • DNA of the shopping areas (SmartAgent’s BSR model)
  • RMC benchmark method to compare the shopping areas with each other in an objective analysis
  • Measurement of current visitor flows and the exchange of visitors between shopping areas using Wi-Fi sensors
  • Vision on retail trends during the entire process
  • Interactive work studios involving all the stakeholders, from the analysis to the conclusion stages

RESULT

  • Retail structure 2025, in which choices in shopping areas are made
  • Vision on recreational, grocery-oriented and target-oriented shopping
  • Administrative agreement at regional level on the Retail Vision for the Leiden region 2025

SUCCESS STORIES:

Case

NETWORK OF ANWB STORES

Case

CAPTURE RATE PERRY / AKTIESPORT

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