RETAILVISION LEIDEN REGION 2025

PROJECT

Economie071, a collaboration of six cities (Leiden, Leiderdorp, Zoeterwoude, Voorschoten, Oegstgeest, and Katwijk), umbrella organizations of associations of undertakings, and education and research institutions, asked RMC to prepare a regional retail vision for the Leiden region. In the RMC point of view, optimal service to the consumer must play a central role. Shopping areas must focus on the function they have for the consumer: a recreational, grocery-oriented, or target-oriented shopping area.

APPROACH

Based on five building blocks, an answer is developed to the question: how and where will the consumer shop in 2025 and what does that mean for the development of the 41 shopping areas in the Leiden region?

• DNA of the shopping areas (SmartAgent’s BSR model)
• RMC benchmark method to compare the shopping areas with each other in an objective analysis
• Measurement of current visitor flows and the exchange of visitors between shopping areas using Wi-Fi sensors
• Vision on retail trends during the entire process
• Interactive work studios involving all the stakeholders, from the analysis to the conclusion stages

RESULT

• Retail structure 2025, in which choices in shopping areas are made
• Vision on recreational, grocery-oriented and target-oriented shopping
• Administrative agreement at regional level on the Retail Vision for the Leiden region 2025