Huib’s strong point is recognizing the question behind the question. Due to his extensive knowledge and experience in retail and services, he is a good partner for organizations that want to grow. His roots lie in non-food retail marketing with a strong focus on customer service and automation. He has used this knowledge and experience in setting up retail organizations, mainly within the energy and banking world. Huib is a managing consultant of RMC and is the founder of CityTraffic, which is now active in 120 cities. He is a passionate advocate of smart retailing for his customers.