A SMART RETAILER IS 10% MORE EFFECTIVE THAN OTHER RETAILERS

Is footfall lagging because it’s getting quieter in the city center, or are there other factors at play? How do my stores perform compared to each other, do the new stores outperform the older ones, and what capture rates do they achieve? Does my store concept still meet the changing wishes of consumers, and are my stores still in the right location? These are questions that you undoubtedly have to deal with as a retailer now that the consumer is in charge.

SMART RETAILING IN 3 STEPS

Smart data is always the vantage point for the consultancy process at Bureau RMC. Thanks to the CityTraffic method, we always know the footfall in a specific shopping area or shopping street, accurate to within half an hour. RMC combines anonymous footfall countings with data from the client and other trends in buying behavior to make sure that retailers are well-prepared for the future. Optimizing your retail performance starts with data-driven decisions: allowing you to make better decisions than others.

Measure

Through in-depth knowledge of the shopping behavior in city centers and shopping streets, RMC can prepare a better analysis than other researchers. By comparing the footfall countings with your customer and cash register data weekly, you become a more effective retailer. In combination with the socio-demographic data of the catchment area, RMC creates the building blocks for future-proof stores.

Know

In addition to the quantitative analysis, we will determine the starting point for your stores, together with you: we assess your target audience, the streets in which your consumer goes shopping, and what the ideal customer journey looks like. We answer these questions creatively. The outcome provides new insights and provides the retailer with the certainty that his strategic decisions are well-founded.

Move

It’s not easy to effectively implement new retail policies in your organization. Our experienced retail and data consultants love to help you make your organization more resilient and effective. And our data provide insight into improvements that you can implement immediately. The results speak for themselves. Both branch companies and independent entrpreneurs work with RMC’s data and consultants.