RETAIL

A SMART RETAILER IS 10% MORE EFFECTIVE THAN OTHER RETAILERS

Is footfall lagging because it’s getting quieter in the city center, or are there other factors at play? How do my stores perform compared to each other, do the new stores outperform the older ones, and what capture rates do they achieve? Does my store concept still meet the changing wishes of consumers, and are my stores still in the right location? These are questions that you undoubtedly have to deal with as a retailer now that the consumer is in charge.

SMART RETAILING IN 3 STEPS

Smart data is always the vantage point for the consultancy process at Bureau RMC. Thanks to the CityTraffic method, we always know the footfall in a specific shopping area or shopping street, accurate to within half an hour. RMC combines anonymous footfall countings with data from the client and other trends in buying behavior to make sure that retailers are well-prepared for the future. Optimizing your retail performance starts with data-driven decisions: allowing you to make better decisions than others.

Measure

Through in-depth knowledge of the shopping behavior in city centers and shopping streets, RMC can prepare a better analysis than other researchers. By comparing the footfall countings with your customer and cash register data weekly, you become a more effective retailer. In combination with the socio-demographic data of the catchment area, RMC creates the building blocks for future-proof stores.

Know

In addition to the quantitative analysis, we will determine the starting point for your stores, together with you: we assess your target audience, the streets in which your consumer goes shopping, and what the ideal customer journey looks like. We answer these questions creatively. The outcome provides new insights and provides the retailer with the certainty that his strategic decisions are well-founded.

Move

It’s not easy to effectively implement new retail policies in your organization. Our experienced retail and data consultants love to help you make your organization more resilient and effective. And our data provide insight into improvements that you can implement immediately. The results speak for themselves. Both branch companies and independent entrpreneurs work with RMC’s data and consultants.

LOCATION RESEARCH

Do you have a new location in mind and do you want to know what the sales potential of this location is? A retail site selection is an instrument to map the potential of a location. RMC has been conducting retail site selections for food and non-food retailers for years.
Retail site selection is a combination of desk research and on-site inspection of the potential location. The result is a clear determination of the catchment area, the socio-demographic characteristics of the inhabitants, a competition analysis, insight into the footfall flow and a revenue potential estimate.

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'BLANK SPOTS'PLAN

Are you looking for a new location for your store and would you like advice on which site is suitable for you? Then a blank space plan is a product we can help you with.
In a joint session we will determine the starting points for your location: the distance between your store and the competition, a high-traffic location or merely accommodation, and the minimum number of inhabitants in the catchment area. RMC maps a long list of potential sites and also provides estimates of the expected revenue for the top three.

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FORMULA DEVELOPMENT
In the store, everything must be perfect: the right products in the right place, with the right price. If you want to develop a new retail formula or revitalize an existing one, RMC has the right expertise for you. The development process is entirely devoted to the customers’ experience. Everything must lead to a longer stay, more loyal customers, and increased spending.
We start by translating the identity of the brand to the store. We then create a store concept and elaborate on all the formula elements. The design is created from this briefing. Continuous development is important to make every new store an even better version of the store formula.

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STORE SCAN

Do you want your stores to be looked at with a fresh glance? With the Store Scan, we perform an (unannounced) inspection in which we assess the store, from the customer journey. Or in other words, from outside to inside. Does the entrance invite you to take a step inside, are the shelves in the right places and is the cash register easy to find?
Foreign eyes provide you with new insights and offer quick wins that you can tackle right away and strategic advice for the long term.

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ANALYSIS NETWORK OF LOCATIONS

Are your stores still in the right location, do you want to substantiate your gut feeling about the top 10 worst stores, do you have doubts about which branches you should extend the lease for? We go in search of new insights into the analysis of your network.
We do this based on various data sources (number of visitors, transactions, turnover, web column, surface, occupation and rental price). We establish principles for optimizing the network. After the analysis you are better able to start the conversation within your organization, and you can make informed choices about your network of locations.

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PRESENTATION TRENDS IN RETAIL
Are you looking for the latest trends in retail and would you like to inspire your staff with an interactive meeting? Then RMC is the right partner for a presentation, workshop, or retail safari. We provide complete sessions that allow your staff, regional managers, board members, etc. to leave with the right view of the market.
We give examples of recent retail developments such as in-store catering, industry blurring, online shopping, new store concepts, and retail inspiration. Depending on your wishes, we add a retail quiz to the program. The presentation is fully adapted to your sector.

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SUCCESS STORIES:

Case

NETWORK OF ANWB STORES

Case

Capture rate Perry/Aktiesport

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