What is the footfall in the city center, how many people visit an event, and does dwell time increase on a Sunday, compared to a Saturday? How do my stores perform compared to the national trend, which capture rate do I get per city, and is it a good idea to extend my opening times? These questions become more important because now, more than ever, the consumer determines where and when he buys. With CityTraffic footfall countings, you have a head start!

Fully automated counts

The CityTraffic method counts footfall in hundreds of Dutch and Belgian shopping areas fully automated, based on Wi-Fi signals. The sensors take measurements 365 days a year, 24 hours a day and seven days a week. The CityTraffic method displays the people countings per half hour, per day, per week, month and year. The advantage compared to manual counting is substantial.


Thanks to our fully automated system, we provide very comprehensive, reliable and current data. With the CityTraffic method, you gain insight into:

  • The number of visitors
  • The number of passers-by (footfall)
  • The percentage of new passers-by (footfall)
  • Visitor dwell time
  • The visit frequency of visitors
  • Crowd distribution

Footfall countings are a means, not an end in itself

We know to place the passing trends in a broader light.  We have developed software, apps and reports that can support you in making the right decisions. Footfall countings should not be a goal in itself. It is a means to an answer to a broader question. That is why our data analysts and our consultants work together daily, and that’s why we look for the question and its answer together with you.


We have been using the CityTraffic method to measure footfall in Dutch and Belgian shopping streets since 2010. We do this, among other things, in:

  • A1 shopping streets
  • Secondary shopping streets
  • Squares/outdoor food courts
  • City entrances
  • Parking garages
  • Market squares
  • Groceries shopping areas
  • Target-oriented shopping centers
  • Event locations
  • Beaches
  • Boulevards


Every week, our network expands with new locations. Below are the cities in which we currently measure footfall. These include virtually every city exceeding 60,000 inhabitants. Thus, we have national coverage, allowing us to monitor national trends. In recent years, various smaller towns have been added to our network, giving us a broader perspective of shopping trends in the Netherlands.

Installing sensors

Of course, it is also possible to specifically place sensors in front of your store or your shopping street. We also use mobile sensors that can be placed for a short period, for example, during an event. We also have sensors that run on solar power and use 3G cards, so these can be placed anywhere.


We consider the privacy of shopping street visitors a top priority and have done so right from the moment we started using this technology in 2010. This has not changed with the introduction of the General Data Protection Regulation (GDPR), which entered into force on 25 May 2018. No personal or privacy-sensitive data is known to us, and the data is not traceable or identifiable. It is not possible to gain access to a smartphone or identity with our system. Would you like to know more about how CityTraffic and Bureau RMC handle your privacy? Then read our Privacy Statement and our Privacy Protocol for footall counts or visit our privacy page.
There is an opt-out register where you can deregister your mobile devices. This means that the CityTraffic sensors no longer count your MAC address. The MAC address is the unique identification number of your mobile device.