REAL ESTATE

AVOID A BAD INVESTMENT OR VACANT PROPERTIES

It is common knowledge that we will need less square footage of retail space in the future. But how do you ensure that your retail real estate continues to yield, that you make the right investment and prevent vacancy of your property? As a property owner, you are continually looking for better insight into your store location, to enable you to make the right decisions. Bureau RMC will look for the strengths of your real estate and the distinctive character compared to the competition.

SMART RETAILING

Bureau RMC believes in measuring, knowing and moving. RMC combines the research results you already have with a strong vision of future-proof shopping. The consumer is always at the center. Our smart retailing method builds on an objective, quantitative basis to ensure the future of your real estate has a solid foundation. As a retail property owner, you can no longer lean back for the duration of the lease. Those days are long gone.

Measure

Consumers determine where and when they buy, and this will not change in the future. That is why it is essential to collect information about the current status of the shopping center: what is the catchment area, and who lives there? What shopping motivations do these consumers have, and how does this demand relate to the supply?

Know

The same consumers can have different reasons for shopping at different times: recreational, grocery-oriented, or target-oriented shopping. These three activities are characterized by different needs in classification, supply, and marketing. Do you know which consumer your shopping area targets? We support you in your choices and create a complete concept for your shopping center. Our motto: dare to choose, or the consumer will not choose you.

Move

With our analyses, we create the tools that enable you to start tomorrow. Not just charts and text, but concrete proposals to get started. With our interactive workshops, we take tenants along into the process of achieving progress. The clear path is the big plan, and through small steps, we build strong shopping areas. But consumers are variable like never before, so continuous monitoring of their shopping behavior is essential.

DISTRIBUTION STRATEGY
‘When we continue to do what we have always done, we will continue to get what we have always had’ is a well-known saying. This certainly applies to the applied distribution strategy. With new technologies such as smartphones and fast internet, the abundant information and buying options on the internet and the sharply changing buying behavior of consumers, it is of great importance that the distribution strategy is regularly reviewed. What does the consumer want: what does he want online and what off-line? Physical presence to be entertained and online for repeat purchases is a common wish. How do you arrange this efficiently?

Bureau RMC has a lot of experience with and knowledge in setting up service provision channels. Why do you need a counter for and what happens online? Consumers, for example, do not want to be sent from ‘counter to website’ and, for important matters, prefer to go to a counter rather than to a website. Bureau RMC makes an extensive analysis of existing consumer behavior and quantifies the customer journey. The future customer journey is a combination of vision, formula-focused thinking, and often cost-cutting. Save on square footage, people, and resources to serve the consumer in the future better. It sounds paradoxical, but the examples speak for themselves. The new service provision is the solution for higher customer satisfaction.

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SHOPPING CENTER BRANDING
How do you ensure that your shopping center distinguishes itself from other shopping centers? Because in times when the consumer is in control of which shopping area he visits, you must formulate and radiate a strong identity. It starts with a clear picture of the catchment area and the target group. We then establish the identity in collaboration with the stakeholders from the shopping center via an interactive ‘workshop’.

The identity is not only translated into the retail mix. It is also the basis for the design of the public space, the marketing plan, the events that are organized, and the services that are offered.

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RETAIL MIX ADVICE
Every shopping area wants an H&M, AH XL or a MediaMarkt, but is this also realistic for your shopping area? The ideal retail mix is one that matches the target group of the shopping center, the size of the catchment area, and the profile of the shopping center. But the ideal retail mix also has diversity and distinguishes itself from the competition.

The retail mix advice contains specific advice about the branches and stores to be attracted. Using the retail mix advice you as an owner can approach targeted retailers to establish themselves in your shopping center. It is also a vision document that gives all stakeholders insight into the strategy of the shopping center.

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PRESENTATION TRENDS IN RETAIL
Bureau RMC is the perfect partner for giving presentations or workshops on trends in retail. We provide complete interactive presentations that allow all stakeholders (retailers, catering sector, property owners, stakeholders, etc.) to leave with the right view of the market.

We provide examples of recent developments and trends in the various branches within the retail sector and are very data-driven. Depending on your wishes, we add an assignment or retail quiz to the program. The presentation is fully adapted to your requests and the shopping center. In addition to important retail events such as developments in industry blurring, online shopping, visitor numbers, shopping days, dwell times and opening times, new store concepts and retail inspirations are also presented.

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MARKETING PLAN
A desired and appropriate identity of the shopping area involves more than just what’s on offer. Also, in public spaces/staging, services, marketing & communication areas and the functioning of the entrepreneurs, it is essential to propagate the correct identity.
We determine which media communication is desirable, but also how the signage and navigation in the shopping center can be improved by, for example, banners, facade communication, display signs, and navigation signs. Also, we determine whether the events/activities currently being organized fit the identity and we make recommendations for improvement or new events.

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BENCHMARK RESEARCH SHOPPING AREAS
With our RMC test, we compare shopping areas, with a quantitative and future-proof method. Everything is quantified, hence can be objectively determined. Which areas are strong, and which are not and how can the offering in the region be better matched? With our traffic light method we provide insight into the strengths and weaknesses of the various shopping areas. And as a shopping area you know what needs improvement to become even stronger. It is the basis for a good policy and realistic implementation.

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CATCHMENT RESEARCH
With our unique exchange data, we know where shoppers shop and which catchment areas they use. We provide this insight every quarter because consumers constantly adjust their shopping behavior to the arrival of new stores and shopping centers. Moreover, the internet is ‘open’ 24/7, and online stores are active worldwide, so your shopping area must have a strong position, more than ever. Internal data blended with smart data provides new insights and knowledge about your service areas.

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SUCCESS STORIES:

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De Kopermolen branching advice

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Street Jump location investigation

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