OUR PEOPLE

A TEAM OF SPECIALISTS THAT MAKE THE DIFFERENCE TOGETHER

Bureau RMC employs senior retail consultants with years of experience in the retail sector. Each has their specialty. In recent years, this team has expanded, mainly with young consultants with a real estate, business or socio-geographical background. As a result, we have an expert team at your service to answer your questions based on experience, wisdom, and knowledge of retail and associated fields.

HUIB LUBBERS

CEO / SENIOR CONSULTANT

Huib’s strength lies in recognizing the question behind the question. Thanks to his extensive knowledge and experience within the retail and services sectors, he is a good sparring partner for organizations that want to grow. His roots lie in non-food retail marketing with a strong focus on customer service and automation. He has used this knowledge and experience in setting up retail organizations, primarily in the energy and banking world. Huib is a managing consultant for RMC and the founder of CityTraffic, which is now active in 120 cities. He is a strong advocate of smart retailing for his clients.

RIXT DE JONG

CONSULTANT

With her analytical skills, Rixt easily bridges the gap between data and policy. She ensures that the results are understandable to everyone, and she is often one of the most knowledgeable persons during discussions. With her architectural background, she has a wealth of knowledge about retail environments and real estate. Before joining RMC in 2015, Rixt completed her master’s degree in Real Estate Management & Development at the Eindhoven University of Technology with a graduate thesis on the factors attracting retail to city centers.

YANNIC AUDENAERDE

DATA ANALYST / JUNIOR CONSULTANT

Yannic’s interest lies in providing insights into data and translating those insights into practice. Thanks to his education in Social-Economic Sciences and Marketing, he has a broad background, enabling him to look at a problem from different angles. His interest in retail arose during his studies. After working as an analytical consultant at a market research agency specifically focused on supermarkets, he joined Bureau RMC. Since November 2018, he has been providing data to clients as a data analyst and consultant.

RUTGER KOOP

JUNIOR CONSULTANT

Rutger is a typical out-of-the-box thinker. As a result, he always looks at how something could be improved and which new techniques and resources might be suitable for this. He started as a trainee at Bureau RMC in March 2019 and has been a junior consultant since August. For his master’s thesis he did research into the role of quantitative data in the location choice process of retailers. At RMC he can nicely combine his substantive knowledge, which he gained during his studies in Economic Geography, with his graphic knowledge, which he gained during his studies in Geo Media & Design: he likes to make the data transparent in an attractive way.

YOURI HARTING

ANALYST VISITOR FLOWS DATA

Youri has a passion for data analysis. With his drive and and analytical skills he transforms data into concrete insights for the customer.

After his study Commercial Economics at the Amsterdam University of Applied Sciences he has worked six years in the telecommunications sector. Since December 2019 he’s with Bureau RMC where he’s responsible for the analysis and validation of data.

MARISKA KEIZER

OFFICE MANAGER

Mariska has a practical approach and likes to organize and add structure. After completing her studies in Communication Science, she gained extensive experience in office management and held positions at various companies, including an organizational consultancy firm and a law firm. She prefers to work in smaller organizations. She’s been with Bureau RMC since July 2017, and she mainly focuses on financial and personnel administration and marketing and communication activities.

OPERATING PARTNERS

ERIC BENJAMIN

Eric Benjamin (1959) specializes in growth challenges. He knows how to make organizations think and, in particular, act based on the needs of the customer. Creative and result-oriented solutions are the result of his thorough, results-driven analysis. With his empathy, Eric wins the employees for changes that must take place. Because of his extensive managerial experience, Eric is also very well suited for the execution of coaching programs, as well as team coaching.

EDWARD BUITELAAR

Edward is a senior consultant at RMC with over 30 years of retail experience. Edward has held various commercial and general management positions in food and non-food retail. Edward has advised the following clients for RMC: BPG, Spar, Arcus College, Wessanen, 4+ Bouwmaterialen (Building Materials), the City of Veghel, the City of Hilversum, Kijkshop, Bruna, Passenheim Fashion City, Sligro Food Group, EMTÉ Supermarkets, Wilkin Sports and Ziggo.

ARNOUD VAN RAAK

Arnoud is an entrepreneur. He has managed retail and real estate companies and owned Habitat and Lampenier. His motto as the purchasing director at V&D department stores was, “You need red socks to sell the gray.” He does not believe in reports but in a thorough analysis which then leads to the development of a plan or vision, in close consultation.

WALDO SWIJNENBURG

Waldo Swijnenburg has twenty years of experience as a researcher and in those years worked for a wide range of (inter)national accounts. In 2012, he was nominated by the MOA for researcher of the year because of his innovative approach and his thought provoking publications. Until the end of 2019 he was managing partner of the largest qualitative research agency in the Netherlands. Since 2020 he works as an independent researcher. He specializes in qualitative methods and how rational and emotional drivers drive consumer behavior. He holds two master deegree’s as a sociologist and psychologist (cum laude).