Waldo Swijnenburg has twenty years of experience as a researcher and during those years he worked for a wide range of (inter) national brands. In 2012 he was nominated by the MOA for researcher of the year because of his vision on the field, innovative approach and publications. Until the end of 2019, he was managing partner at the largest qualitative research agency in the Netherlands. Since 2020 he has been working as an independent consultant and at the neuroscience bureau Neurensics as director of qualitative research. At Neurensics, he is responsible for integrating neuroscience methods with traditional research. If RMC wants to know what really moves your target group, they will contact Waldo.