CASE

HOSPITALITY SECTOR IN THE HAGUE SHOPPING STREETS

CITY OF THE HAGUE

PROJECT

Today’s consumer wants to have a cup of coffee or enjoy lunch outside when out shopping. However, the hospitality entrepreneur’s desire to offer these services often clash with current regulations. In The Hague, for example, hospitality companies can comprise a maximum of 20% of the activity in any shopping street. When this limit is reached, new establishments are not allowed. RMC has been commissioned to research the desirable ratio of hospitality and retail in a shopping street in The Hague.

APPROACH

  • Desk research into consumer, retail, and hospitality trends.
  • Analysis of the current catering/hospitality situation and regulations.
  • Benchmark with other cities (share of hospitality, type of hospitality, vacancy).
  • Research into the positive and negative effects of hospitality in shopping streets.
  • Fieldwork scan on five shopping streets in The Hague.

RESULT

This approach resulted in a report with a view of hospitality in the shopping streets of The Hague. It contains recommendations for the relationship between hospitality and retail for three shopping street typologies. A ratio in which the hospitality industry contributes positively to the character of the area and in which the character of the shopping street is preserved.

SUCCESS STORIES:

Case

NETWORK OF ANWB STORES

Case

CAPTURE RATE PERRY / AKTIESPORT

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